For a small developing hotel market in eastern Africa, our client asked us to develop a hotel concept that would allow to mitigate the development risk knowing that the competitors are aging but largely amortized (probable price war).
Our approach
Working in local immersion mode for more than three months, Sentinel Hospitality drew up a detailed assessment of the strengths and weaknesses of the local hotel market in terms of both products and services offered. We identified significant risks regarding project delivery due to a lack of human resources and raw materials available locally.
Through an iterative approach and regular discussions with our client, we developed a program combining hotel use with serviced apartments and a private club targeting both customers and residents.
In a second step, we drew up the call for tenders for the operator, the architects, and the general construction companies. Sentinel Hospitality then proceeded to select the project team and participated in contract negotiations.
Added value generated
We enabled our client to transform their vision into a project with lower development risk and higher profitability. Based on the business plan that we put in place, we were able to attract sources of financing that suited their objectives, allowing them to maintain control over the project.